ART DIRECTION & UX/UI

THE OBJECTIVE

Migrate and update an existing blog written by women in the academy by creating a new logo and WordPress Interface.

https://hookandeye.ca/

THE SOLUTION

LOGO
I developed a stylish and graceful take on the ampersand, and paired it with a bold sans serif typeface with plenty of white space throughout.

INTERACTIVE
A crisp, modern WordPress template resembling a classic Editorial format was used to showcase the essay structure of the original blog. Multiple search tool widgets were utilized to help users search and access the database of 400+ articles and essays.