REBRAND 2020
Art Direction, Design & Copywriting
Client
ReelEducation was created by the team that brought ReelAbilities Film Festival to Toronto, Canada’s largest film festival showcasing disability and Deaf cultures. ReelEducation uses the power of film to help teachers create lessons in equity, inclusion, accessibility, and the social model of disability.
OBJECTIVE
Our main objective was to improve Brand awareness by creating an authentic brand that is playful, familiar and bold, and that engages the target audience of students and educator. All collateral produced for ReelEducation is Accessible and AODA compliant.
SOLUTION
We created a flat design logo that mimics a sticker. By building in a background, we ensured that the logo would be bold and better stand out. Through the use of a black and white logo, in juxtaposition with rich pastel patterns, the brand invites people to acknowledge more about the relationship between film and community.
Creating the Brand Style
We wanted to provide an option of a tagline with the logo. This was achieved by pairing the bold new logo with a call to action. Lights! Equity! Action! worked to amplify the brand’s personality, and explained the organization’s goals.
Colour & Patterns
We knew that colour was essential to our messaging, so bold graphic patterns were created that could be layered to create backgrounds. We created patterns from the logo elements and a solid ramp that would be the frame and backdrop to the new bold logo.
Media for Educators
Evolving Online Programming
REELEDUCATION YOUTH FILMMAKING MICROSITE
In July of 2020, the Miles Nadal JCC with ReelAbilities Film Festival Toronto offered an online introductory course in filmmaking for youth with disabilities. Twenty students attended a three-part workshop and some went on to one-on-one sessions for more in-depth individual instruction. In addition to learning technical familiarization, tips for filming and storytelling technique, these participants were interviewed about their experience of the pandemic.
The goal of the program is to empower participants with the tools and knowledge to tell their own stories. The micro-site featured an introductory video showcasing some of the work from across the project, two group videos on shared topics, as well as links to individual videos which were edited together with their guidance by the instructors, using both the participants’ own footage and the interviews conducted as part of the course.
Interactive Lesson Plans
(APRIL 2021)
WATCH, THINK, CREATE is a self-paced workshop series for grades 3-6 where students will learn about accessibility in schools and public spaces. This included 4 lesson plans that had exclusive ReelAbilities film links embedded in accessible pdfs, which included films, slideshows and tutorials. Lessons were designed for little to no prep by teachers, so that they could complete lessons at the pace that worked for their respective classes.
Documenting accessibility through photographs, students then critiqued each other’s photographs and submitted their photos to our Virtual Gallery.
Stickers
We needed an idea for a giveaway at conventions, and teachers can never have enough STICKERS!
TANYA MURPHY 