ART DIRECTION & GRAPHIC DESIGN FOR BRAND GUIDELINES
Produced in Collaboration with Accessibrand
THE CLIENT
Connects the disability and Deaf communities and supporters with organizations that are supervised and monitored by the federal government, so that together they can work on accessibility projects, as required by the Accessible Canada Act. Also provides valuable resources and guides for organizations and people with disabilities and Deaf people and their supporters on how to engage in accessible and inclusive ways.
THE OBJECTIVE
To deliver a complete brand identity for the organization, including a distinctive name, accessible logo, comprehensive brand and style guide, responsive website, and cohesive social media and email templates for consistent communication across all platforms.
THE SOLUTION
We developed a complete brand identity for the organization, including a distinctive name, an accessible logo, and a comprehensive brand and style guide. A suite of branded social media and email templates, to ensure consistency across all communication platforms.
Logo Creative: The graphic identity communicates with clarity what the company represents : the sharing of information and connection. The overlapping shapes represent multiple systems of connection and the white mask, synergy and clarity.
LOGO & IDENTITY SYSTEM
Website
Website: A resource Hub with tools, links and training to help connect people with disablities, Deaf people and organizations who are ready to work on projects that aim to improve access and inclusion by removing barriers.
TANYA MURPHY 