HOOK & EYE

ART DIRECTION & UX/UI


THE OBJECTIVE

Migrate and update an existing blog written by women in the academy by creating a new logo & and WordPress Interface.

https://hookandeye.ca/


THE SOLUTION

LOGO
I developed a stylish and graceful take on the ampersand, and paired it with a bold sans serif typeface with plenty of white space throughout.



INTERACTIVE
A contemporary WordPress template was adapted to resemble a classic Editorial format. Multiple search tool widgets were utilized to help users search and access the database of 400+ articles and essays.

Tanya Murphy